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Marketing — Core Concepts

Fundamental principles of marketing and consumer behavior

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brand_watcher 15 terms Jan 22, 2026
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Terms 15

1
Marketing Mix (4 Ps)
Product, Price, Place, Promotion; core framework of marketing strategy
2
Target Market
Specific group of consumers a product or campaign is aimed at
3
Market Segmentation
Dividing a market into distinct groups with similar needs or traits
4
Brand Equity
Value added to a product by having a well-known brand name
5
Unique Selling Proposition
Feature making a product distinctly better or different from competitors
6
SWOT Analysis
Framework identifying Strengths, Weaknesses, Opportunities, and Threats
7
Customer Lifetime Value
Total revenue a business can expect from a single customer relationship
8
Conversion Rate
Percentage of potential customers who take a desired action
9
B2B
Business-to-business; selling products or services to other companies
10
B2C
Business-to-consumer; selling directly to individual customers
11
Inbound Marketing
Attracting customers through content and value rather than outreach
12
Outbound Marketing
Proactively reaching potential customers via ads, calls, and email
13
SEO
Search Engine Optimization; improving website visibility in search results
14
CTA
Call to Action; prompt encouraging audience to take a specific step
15
Churn Rate
Percentage of customers who stop using a service over a given period